April 28, 2022

Sports & Social Celebrates Allentown Grand Opening on City's Center Square


Popular national dining and entertainment concept offers upscale food and beverage, one-of-a-kind sports viewing, and social experience next to PPL Center

ALLENTOWN, Pa., April 28, 2022 – Sports & Social, the nationally acclaimed dining and entertainment concept, celebrated the grand opening of its downtown Allentown location on Center Square with a ribbon-cutting ceremony, where speakers included Sen. Pat Browne, Allentown Mayor Matt Tuerk, COO of Live! Dining & Entertainment Scott Steenrod, and President of City Center Investment Corp. J.B. Reilly. Sports & Social Allentown brings upscale food and beverage, one-of-a-kind sports viewing, and a unique social experience to the ground floor of the Two City Center building at 645 Hamilton St., across 7 th Street from PPL Center arena.

“Allentown is proud to have attracted an awesome national dining and entertainment concept like Sports & Social right to the heart of our city,” said Mayor Tuerk. “I’d like to thank the entire Sports & Social team for their commitment to Allentown, for the 100 new jobs they’ve brought here, and for providing what I know will be a uniquely fun and exciting destination for our residents and visitors alike. Today’s grand opening of Sports & Social Allentown is another great milestone in our downtown’s reactivation.

” Sports & Social Allentown provides made-from-scratch, elevated versions of gameday favorites like nachos and wings, curated cocktails and specialty drinks, and a beer selection of national brews and local favorites from Bru Daddy’s Brewing Company and Fegley’s Brew Works. Salads, sandwiches, bowls, and entrees round out the menu. The venue also offers a can’t-miss brunch experience on Saturdays and Sundays, featuring its famous #brunchtails table drinks and menu favorites like avocado toast, savory breakfast skillets, and its signature Chicken & Bliss. (Full menus attached.)

The 8,000-square-foot space features a variety of live music and special events throughout the week, including one of the best sports watching experiences in the region with its premier game-day Sports Watch activations. Outfitted with state-of-the-art AV technology throughout the venue, the space boasts an impressive 25-foot LED display at its centerpiece that allows guests to enjoy multiple games and sporting events at once.

Guests can also enjoy a wide variety of social games, including skee-ball, foosball, pop-a-shot, arcade games and Beirut. The Allentown location’s dog-friendly outdoor patio on Center Square features Sports & Social’s signature Crush Bar, offering a large selection of specialty crush drinks, and provides an incredible setting for al fresco dining. Sports & Social Allentown was uniquely designed by internationally acclaimed Knauer Incorporated, which has created some of country’s top destinations in dining, hospitality, and entertainment. The new location has brought more than 100 jobs to downtown Allentown.

“Sports & Social is the first national dining and entertainment concept to come to downtown Allentown, and we’re thrilled to have them here,” Reilly said. “Live! Dining & Entertainment has been a key player in high-profile urban districts nationwide, so their commitment to come here validates the success of downtown Allentown’s renaissance.

” Sports & Social Allentown will open daily at 11 a.m. and close around 12 a.m. on Sundays through Thursdays and around 2 a.m. Friday and Saturdays, based on customer demand. Reservations can be made on OpenTable.com. Private event space is also available for reservation by calling Lauren Marhefka at 484-705-3230.

Sports & Social is a premier dining, entertainment, sports viewing, and social concept located in high-profile entertainment and lifestyle districts, world-class casino resort destinations, and adjacent to professional sports stadiums around the country. The highly curated collection of venues by Live! Dining & Entertainment includes locations in Live! Casino & Hotel Philadelphia in the South Philadelphia Sports Complex; The Battery adjacent to Truist Park in Atlanta; Ballpark Village adjacent to Busch Stadium in St. Louis; Texas Live! in the Arlington Entertainment District; Live! Casino Pittsburgh; and more.

“We are incredibly excited to bring Sports & Social to Allentown,” Steenrod said. “In Downtown Allentown we’ve found a great city with so much exciting new development, and we’re thrilled to be a part of that.”

For more information on Sports & Social Allentown, please visit SportsandSocial.com/Allentown

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About Sports & Social

Sports & Social is a powerhouse collection of dining and entertainment venues that offers its guests an upscale food and beverage, sports viewing, and social experience. Each venue is specially curated with state-of-the-art AV technology displaying the top sports events year round, a wide variety of interactive social games, and live music and events throughout the week. Sports & Socials are located nationwide in high-profile entertainment districts, world class casino resort destinations, and at the front door of professional sports stadiums around the country. The concept was developed and is operated by Live! Dining & Entertainment, a division of The Cordish Companies. Recognized as a leader in the food and beverage industry, Live! Dining & Entertainment is one of the largest and most successful developers and operators of restaurants and entertainment concepts in the United States. Sports & Social is experiencing significant growth and continues to expand nationwide. For more information, please visit www.sportsandsocial.com.

About City Center Allentown

City Center Allentown is a major mixed-use development that is helping transform downtown Allentown, Pennsylvania, into one of America’s most vibrant urban communities and a regional center of excellence for business, culture and city living. With Allentown’s new arena, PPL Center, at its core, City Center includes 3 million square feet among five Class A office towers, the Renaissance Allentown Hotel, 10 residential buildings, upscale retail and restaurant space, and a coworking space called Velocity. City Center’s total investment in downtown Allentown is more than $800 million, with another $138 million in the planning stages. In 2017, the Downtown Allentown Revitalization District was honored with a Global Award of Excellence by the Urban Land Institute (ULI).

Media Contact

Vaughan Communications Group: Jeff Vaughan, jv@voncom.com, 610-533-4264

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