February 08, 2022

First of its Kind Collaboration Between PBR Cowboy Bar and Lockhart Smokehouse to Debut at Bridge Street Town Centre

The premier country western dining destination in Huntsville, Alabama will be the first location outside of Texas to feature Lockhart Smokehouse’s famous barbecue 


PBR Cowboy Bar’s iconic country western experience will be infused into the restaurant design, showing off a beautiful western chic environment to enjoy barbecue and beer


BIRMINGHAM, Ala. (February 8, 2022) - PBR Cowboy Bar and Lockhart Smokehouse announces the selection of Bayer Properties’ Bridge Street Town Centre as its debut location of PBR x Lockhart Smokehouse. The collaboration brings together two iconic brands, PBR Cowboy Bar and Lockhart Smokehouse, to create a one-of-a-kind dining and entertainment experience. Bridge Street Town Centre is the premier lifestyle development in the region with tenants including Apple, Lululemon, PANDORA and Sephora. In partnership with Live! Concepts, PBR x Lockhart Smokehouse will open in 2022 in the heart of the Huntsville, Alabama mixed-use development, joining a collection of first-class retailers and restaurants at the property.


PBR x Lockhart Smokehouse marries an electric combination of PBR Cowboy Bar’s ‘cowboy cool with Lockhart Smokehouse’s iconic Texas barbecue. PBR Cowboy Bar’s iconic country western experience will be infused into the restaurant design, showing off a beautiful western chic environment. The 8,121-square-foot eatery will feature great entertainment, including the best in country music, sports watching, and bull riding on the area’s only professionally endorsed mechanical bull. Guests can expect smoked meat classics such as brisket, sausage, ribs and other meats smoked low and slow over Texas post oak. Reimagined versions of classic southern sides with a Lockhart Smokehouse twist will round out the menu.


“We are thrilled to bring our Lockhart Smokehouse classics to Alabama for the first time in this exciting collaboration with PBR Cowboy Bar,” said Jeff and Jill Bergus, owners of Lockhart Smokehouse. “We can’t wait to debut this new concept in the Huntsville community.”


Lockhart, Texas is recognized as the “barbecue capital of Texas” and based on those roots, Lockhart Smokehouse was founded by Jeff and Jill Bergus. The concept is nationally known for its traditional barbecue favorites. A family-run eatery born from the legendary Kreuz Market in Lockhart, Texas, Lockhart Smokehouse currently has three locations in Dallas, Plano, and Arlington, Texas. Bridge Street Town Centre will be the first debut outside of the state.


“With Huntsville being the fastest-growing city in Alabama, the desire for first-to-market concepts only continues to rise and we are excited for PBR x Lockhart Smokehouse to join our community as Bridge Street’s premier food destination,” said Nikki Columbo, senior vice president of national accounts at Bayer Properties. “We’re focused on expanding the concept of ‘experience-driven diningat Bridge Street, demonstrated by our recent addition of The Cheesecake Factory and 2022 opening of Main Event. Our customers seek out experiences that involve both food and entertainment and PBR and Lockhart Smokehouse’s first-to-portfolio, dual-concept answers that growing demand.


“We are excited to partner with Professional Bull Riders (PBR) and Lockhart Smokehouse to launch the first location of PBR x Lockhart Smokehouse in Huntsville, Alabama,” said Judy Moore, SVP of Marketing of Live! Dining & Entertainment. “This new concept combines the best of traditional Texas barbecue with PBR’s modern cowboy cool to deliver an authentic country experience for guests. It’s the perfect addition to Bridge Street Town Centre’s growing ‘experience-driven dining’ options and we can’t wait for the community to taste Lockhart Smokehouse’s iconic Texas barbecue.” 


Led by Beth Bloom Designs, PBR x Lockhart Smokehouse will show off a beautiful western chic environment inspired by PBR’s iconic country western experience. Reclaimed wood paired with polished materials and elements of rustic charm, combined with authentic smokers and custom western chandeliers, will create a fun western chic vibe to enjoy barbecue and beer. The main restaurant space will feature a grand signature bar with an elevated rustic feel that blends copper, textured wood and illuminated ribbed glass. The restaurant flows out to an incredible outdoor patio for dining and socializing. Adorned with comfortable seating, fire pits and string lights, this casual, sophisticated space will welcome guests who want to dine al fresco both day and night.


“Our PBR Cowboy Bar concept continues to expand thanks to staying true to our brand and an extraordinary partnership with Live! Dining & Entertainment,” said PBR CEO and Commissioner Sean Gleason. “PBR Cowboy Bars are now located in 10 cities around the country. To be able to continue our growth and partner with such an iconic, authentic Texas barbecue concept in Lockhart Smokehouse to create the first PBR x Lockhart Smokehouse restaurant is incredibly exciting for our brand and for our fans.”


This announcement comes on the heels of a strong year for Bayer Properties and Bridge Street Town Centre. In January, Bayer announced the additions of The Cheesecake Factory and Main Event to the Huntsville property, highlighting Bayer’s strategy to introduce first-to-market concepts as part of a new dining and entertainment district at the lifestyle center. The Bridge Street Town Centre location of The Cheesecake Factory, which opened earlier this month, marks the first to enter the Huntsville market and the second in Alabama. Main Event at Bridge Street Town Centre, set to open in early 2022, will be the company’s first location in the state of Alabama.


Featuring a dynamic mix of more than 50 unique-to-market brands and specialty stores, as well as a strong variety of market-exclusive restaurants, Bridge Street Town Centre has become a community gathering place enjoyed by both local residents and visitors of the Huntsville area. The property is also home to more than 207,000 square feet of fully occupied Class-A office space, as well as a 232-room Westin hotel, 150-room Element by Westin hotel, 244-unit Seleno luxury apartment complex and a 131-room Hyatt Place Hotel.


For more information on Bridge Street Town Centre, visit www.bridgestreethuntsville.com





About Bayer Properties

At the core of its business, Birmingham, Alabama-based Bayer Properties is committed to creating places people love and providing best-in-class experiences for the communities it serves. Founded in 1983, Bayer currently owns and/or operates single and mixed-use properties, totaling almost 10 million square feet of combined space across the U.S. Bayer offers a diverse collection of client-centric services, including leasing and merchandising, investment and asset management, development, property management, marketing services, construction and tenant coordination, and research and technology capabilities among other offerings. The award-winning firm's portfolio features The Pizitz and The Summit in Birmingham, Alabama; Liberty Center in Cincinnati, Ohio; and The Forum on Peachtree Parkway in Peachtree Corners, Georgia; among others. For more information, visit bayerproperties.com or follow the company on Twitter and LinkedIn.



Media Contacts: 

Haley Buie

Bridge Street Town Centre



Cari Furman

Live! Dining & Entertainment



Andrew Giangola

Endeavor | PBR


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